LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV here networks and streaming se